Effective Date: 9 December 2025
Last Updated: 9 December 2025
Gentle Enterprises Limited (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.rexy.com.hk (the “Site”) or engage with our services.
By using our Site or services, you consent to the data practices described in this policy. Please read this Privacy Policy carefully to understand our views and practices regarding your personal data.
1. Information We Collect
We may collect and process the following types of information about you:
a) Personal Information You Provide
When you interact with our Site or services, you may voluntarily provide us with personal information, including but not limited to:
- Name and contact details (email address, phone number, postal address)
- Company name and business information
- Account credentials (username and password)
- Payment and billing information
- Order and transaction history
- Communication preferences
- Any other information you choose to provide through contact forms, inquiries, or customer support interactions
b) Information Collected Automatically
When you visit our Site, we may automatically collect certain technical information, including:
- IP address and device identifiers
- Browser type and version
- Operating system
- Referring website or source
- Pages visited and time spent on each page
- Date and time of visit
- Clickstream data and browsing behavior
- Cookies and similar tracking technologies (see our Cookie Policy for more details)
c) Information from Third Parties
We may receive information about you from third-party sources, such as business partners, payment processors, analytics providers, and social media platforms, to the extent permitted by applicable law.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and manage our services: Process orders, deliver products, manage accounts, and provide customer support
- To communicate with you: Send order confirmations, invoices, updates, newsletters, and respond to inquiries
- To improve our Site and services: Analyze usage patterns, conduct research, and enhance user experience
- To process payments: Facilitate secure transactions and prevent fraud
- For marketing purposes: Send promotional materials, special offers, and product information (with your consent where required)
- To comply with legal obligations: Meet regulatory requirements, respond to legal requests, and enforce our terms and conditions
- To protect our business: Detect and prevent fraud, security incidents, and other harmful activities
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on the following legal grounds:
- Contractual necessity: To fulfill our contractual obligations to you
- Consent: Where you have given explicit consent for specific processing activities
- Legitimate interests: To operate our business, improve our services, and protect our legal rights
- Legal compliance: To comply with applicable laws and regulations
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. However, we may share your information with the following categories of recipients:
- Service providers: Third-party vendors who assist us with payment processing, shipping, web hosting, analytics, marketing, and customer support
- Business partners: Trusted partners who help us deliver products and services
- Legal and regulatory authorities: When required by law, court order, or government request
- Business transfers: In connection with a merger, acquisition, or sale of assets
- With your consent: When you have authorized us to share your information
All third-party service providers are required to maintain the confidentiality and security of your personal information and are prohibited from using it for any purpose other than providing services to us.
5. International Data Transfers
Your personal information may be transferred to and processed in countries other than your country of residence, including Hong Kong, China, and other jurisdictions where our service providers operate. These countries may have different data protection laws than your jurisdiction.
When we transfer your personal data internationally, we take appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy and applicable data protection laws.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data during transmission (SSL/TLS)
- Secure storage systems with access controls
- Regular security assessments and updates
- Employee training on data protection practices
However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on:
- The nature of the information collected
- The purpose for which it was collected
- Legal, regulatory, or contractual requirements
- Our legitimate business interests
When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies.
8. Your Rights and Choices
Depending on your location and applicable laws, you may have the following rights regarding your personal information:
- Right to access: Request a copy of the personal information we hold about you
- Right to rectification: Request correction of inaccurate or incomplete information
- Right to erasure: Request deletion of your personal information (subject to legal obligations)
- Right to restriction: Request limitation on how we process your information
- Right to data portability: Receive your personal information in a structured, commonly used format
- Right to object: Object to processing based on legitimate interests or for direct marketing purposes
- Right to withdraw consent: Withdraw consent at any time where processing is based on consent
- Right to lodge a complaint: File a complaint with your local data protection authority
To exercise any of these rights, please contact us using the details provided in Section 13 below. We will respond to your request within the timeframe required by applicable law.
9. Marketing Communications
With your consent, we may send you marketing communications about our products, services, promotions, and news. You can opt out of receiving marketing emails at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Contacting us directly using the contact information below
- Updating your communication preferences in your account settings
Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages (such as order confirmations and account notifications).
10. Children’s Privacy
Our Site and services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.
11. Third-Party Links
Our Site may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy policies before providing any personal information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this policy and may notify you through email or a prominent notice on our Site.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Site or services after any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Company Name: Gentle Enterprises Limited 駿科企業有限公司
Email: info@rexy.com.hk
Phone: (852) 2540 5502
Fax: (852) 2857 6057
Business Address: Unit 4201-3, Hong Kong Plaza, 188 Connaught Road West, Hong Kong
香港 干諾道西188號 香港商業中心 42樓4201-3室
This Privacy Policy is effective as of the date specified above and applies to all users of our website and services.